How to Make your Blog Primary Marketing Tool

Different people start their blog with different perception in mind. Some people wants the readers to taste their writing style, some people likes to use their blog to market their small business and few people needs to have income from ads or affiliate links. In all scenario, blogging is a powerful tool for the respective purpose.

pensitdownBlogging is a long-term investment. It consumes months or years to hit your major goals. However, certain motivation entangles with blogging keeps the journey smooth and hugely rewarding. If newbies are entering into blogging to get instant fame, fortune and money making. Then I would like to say repeated stuff that move back to your monotonous life. You often heard or read about that, blogging dream is something which rarely works out.

So what should be the process to make your blog primary marketing tools?

There are number of way out to make your blog primary marketing tools, when you index in search engine you find numerous magical research. Hopefully my market research will catch the maximum eyeball as well.

Blog can be a good platform for the connectivity and build your reputation. To market your blog you need to grow your reputation with other fellow bloggers, which means there is grow in search engine also. It is the spectacular idea for the market research industry.

What are Primary marketing tools?

Primary marketing tools, which collect substantial and authentic information for your objective. It is the approach to identify the size of your market. The birth of the web generation gives rise to the marketing strategy. This is very helpful in establishing your blog at some level.

If you want to focus on topic of conversation elaborately then take a look at the definition of primary marketing research.

If you will opt for the blogging as a marketing tools then it will be very cost-effective. In addition, patronized by advertisers to publicize it on the internet. There are few points I am weighing here to make your blog primary marketing tools:

1. Improve your brand

If you are blogging about particular niche then you can assure your brand in a good condition. So that you can present your points to attract people towards your caliber. Brand quality builds trust among customers.

2. Make some SEO effort

If you need to increase visitors to your blog then your blog can put some keywords and links to rank high in Search engine return page. Blog without SEO is like baby without mother. It is more relevant to post regularly to get more acknowledgement of your blog.

3. Try to develop community

I like the community spirit. It is the first and foremost my choice in blogging, use as a marketing tools. The top most reason to keep your blog established. Trust is the most worthy asset for any business. Through your blog you can endorse products and service you ensure. Business have a cut-throat competition so in that case companies are stepping ahead for building websites to set their goals an edge. Blogging enhances your market popularity as it yields healthy rapport between customers and service provider.

4. Expansion of market internationally

Having a blog always a win-win for the exposure globally for the marketing. To get the maximum recognization in the local or international market. It can up-to-date with the potential customer and useful in patronizing your brand.

Do read: Difference between primary and secondary marketing tools

Final words

A blog for your business growth and development is essentially essential to consolidate all the bloggers, business owners and search engine reputation in one individual place. Branding can be easily reachable and primary target to connect with your customers for the recent growth and for the future prospective. Engagement with the interactive tools i.e social media will lead to your blog, a primary marketing tool.

Shiwaangi Srivastava

This is shiwaangi srivastava, brand accelerator, social media expert, and a fashion and lifestyle blogger. Worked with many brands and part of many campaigns, app reviews, collaborations. Travel is her passion and got her professional edge in her passion. Find me on Google+


  1. Hello Shiwangi ! 🙂

    I enjoyed reading your post. and I should totally agree with you..To make your blog a primary marketing tool I would suggest one to really intensify his or her SEO effort, because when that has been fully achieved everything falls in place…

    thanks for sharing this wonderful post Shiwangi………….

    1. Hi DOK,

      Yeah you are right SEO effort is something I still lack even I need to reform properly. But there are minute stuff like building community or other aspects also work, if we seriously indulge in it.

      Keep coming to share your ideas.

  2. Hi Shiwangi ,
    Once again you have posted an informative article!!! 🙂
    My consent with you and your points that you have listed above.Piont 1 and 2 seems very helpful to make our blog primary marketing tool. I think blogging is the best way to advertise and spread our busioness worldwide.
    Thanks for sharing.
    Keep posting.

    1. Hi Addison,

      Thanks for the appreciation but while writing I was not very confident about the subject can I focus on it or not.

      But your positive words giving me positivity. Business is something through blog we can enhance making it as a marketing tool.

      Keep sharing your ideas.

  3. To make your blog a primary marketing tools, you should have to spend a lot of time in marketing and promotion of the blog. SEO strategies should be well planned as well. A blog can do wonders for a business if it is done right. Nice post.

    1. Hi Bro,

      Yeah, blog is a platform for everyone to give extra shades for your certain business. You are right SEO strategy is first and foremost things to take a note on for blogging.

      Thanks for coming and sharing your ideas.

  4. Hi Shiwangi,

    Our blog is our home and yes it certainly is a platform for our business. When it comes down to it all, a consumer purchases a product they know, like and trust. That has been said over and over again in the marketing arena.

    Blogging is the perfect place for people to get to know, like and trust us. Then we expand to social media and even advertising our product and/or services. But it all points back to our blog.

    It does take some time and it doesn’t happen overnight, but it stands the test of time. If someone wants to purchase something, they will research it.

    On our blogs, we have our followers, our ideas, and social proof that we are real and ethical. So, if we are offering something, one only has to do a little digging and see that we are serious about our business.

    So, where does one start? Communities of course as you mentioned. I find this a strong point of the whole aspect of blogging. Community spirit of helping each other will surely boost your blog recognition.

    Aside from everything else, I love blogging because I get the opportunity to meet people all over the world. I’m a people person, and beside business, I enjoy living in this wonderful virtual community of global bloggers. Hey…that’s how we met! And I’m sure glad we did.


    1. Hi Donna,

      Love to see you here in my blog. Whatever you are mentioning is right. I think also in similar manner when you say about community. You cannot ever stay alone when you have medium to communicate globally in the form of blogging. All the way win-win situation for those who in blogosphere.

      For the business and for the personal well being blogging is as a blessing for me.

      I think blogging gives a enhancement not to your existence only but make your business breath more and lively. This is the wonderful platform where we get our product versatility an edge and acknowledgement through customers.

      Followers always gives hope and social media sites lift our entrepreneurship to the certain level. You can always explain it far far bitterly than anyone so there is needless to say I am still learning and very mediocre before you.

      Keep coming to share your beautiful knowledge. Stay blessed.

  5. Nice post Shiwangi! I wanted to create a succesful blog about human psycology – spiritual awakening but find it hard to compete with the other same niche sites as english isn’t my native language so I am not sure what to do yet.

    Chocolate Cakes Images

    1. Hi Food,

      Thanks for visiting and appreciating my post. Don’t worry about others you do your best your blog will run.

      Keep coming to share your ideas.

  6. Hi Shiwangi, this is really nice article for new blogger, this Marketing Tips really very helpful for me

  7. Hi Shivangi nice article thank you for sharing the article, Blogging is the perfect place for people to get to know, like and trust us. Then we expand to social media and even advertising our product and/or services. But it all points back to our blog.

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