Amazon India Fashion Week is big platform to showcase designer exclusive collection. It is the one stop where different brands collaborate to flourish and for getting better visibility. AIFW’AW17 from Day 1 to Day 4 (grand finale) started on spectacular note and ended with mesmerizing beauty which will remain in our heart time immemorial.
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The sneak peek of designers exclusive has showcased zillions of talent via their exclusives garments with all unification. The encyclopedia of fashion and the presentation was lovable and very close to my heart.
The Brand Association in AIFW AW17
The brand association with The FDCI such as Maybelline New York, Nexa, H&M, Suthol, Honor, Vogue and more. They have marked their presence with the collaboration with all stunning designers. This association will be on the go and every season of AIFW we will see such support and merger between brands and designers.
The Designers at AIFW AW17
The designers like Rina Dhaka, Amit Aggarwal, Tarun Tahiliani, DhruvVaish, Kommal and Ratul Sood, Nought One by Abhishek, Pawan Sachdeva,Rohit Kumar, Sahil Aneja, Gupaa, Malini Ramini, Wendell Rodricks, Namrata Joshipura, Aunj Modi, Shivan & Narresh, Ashima Leena, Nikasha, Siddartha Tytler, Karishma Shahani Khan, Sahi Kocchar, Pallavi Singhee, Pero, Pankaj & Nidhi, Patine, Vineet, Hemant & Nandita, Anupama Dayal, Huemn, Samanth Chauhan, Shaina N.C.Pinaccle, Shruti Sancheti Rina Dhaka, Divya, Ambika,Abraham & Thakore, Krishna Mehta, Madhu Jain, Novita Yunus, Neery Kapur, Rajesh Pratap Singh Rohit Bal, Sanjay Garg Suket Dhir, Urvashi Kaur and may be more
Excuse me may be I am missing few names. Such designers have proved that they are the true winner with their unbeatable devotion on every remarkable piece they create. Hats off to them.
The Bollywood Celebrity at AIFW AW17
he AIFW AW 17 is isolated without the Bollywood celebrity. The show stoppers and the way they walk on the ramp create a buzz moment for us. From day 1 to day 4 the celebs walked for the designer enlisted here.
Vani Kapoor for Rina Dhaka, Sakshi Tanwar for Anju Modi, Ali Bhatt for Namrata Joshipura, Prateik Babbar for Kommal and Ratul Sood, Singer Anushka Manchanda for Abhishek Paatni, Actor Angad Bedi for Pawan Sachdeva, Actor and Dancer Nora Fatehi for Pawan Sachdeva, Richa Chadha for Rohit Kamra, Dino Morea for Sahil Aneja, Dia Mirza attended the H & M party.
PR, Media and Bloggers at AIFW AW17
PR teams were engaged with brand and the consumers, media relations, bloggers and influencers. Social media marketing and the strategy at AIFW AW17 was well managed. All attendees were in full fledged at their best and the magical creation off ramp was also there indeed. Bloggers collaboration with the designers and brand was also showcased at the floor.
The media people have given the fastest and quality coverage and images are defining all the development in generous way with the generous photography done by all creative and very professional photographers..
All have done commendable job with their respective presentation. Overall the event was smash hit of AIFW AW 17.