Casio Baby-G launches first Runners’ collection in India for fitness freak women

When you have Style and fitness go hand-in-hand for today’s women how you feel. With the growing athleisure trend combined with the ‘don’t stop moving’ attitude, the need of a perfect work out companion has increased massively amongst the new age women. Catering to this rising trend and the need for fitness accessories, Casio launched its first fitness BABY-G BGA-240 watch, under the Runners’ Collection for active girls like me with a trend setting attitude.

The new running-inspired collection by Casio, appreciates the sportsman spirit in young women and their ability to flow with the day-to-day task. This series features a fitness tracker with sturdy design, which is a perfect amalgamation of utility and style with a more sophisticated look for active girls.


Baby- G (BGA-240-4A) Priced at Rs. 5,995Introducing the new fitness watch collection Mr. Kulbhushan Seth, VP, Casio India said, “This season, we wanted to give BABY-G a more sophisticated style for those young women who prefer being active and staying fit. We are confident that our new Baby-G Runners’ Collection will offer style and fitness to the fitness fanatic girls.”


BABY-G BGA-240 has been designed with a punching pattern and colours that match today’s sportswear. The watch features a round dial with hour markers that are designed for ease of reading during the run. The comfortable resin band has a protector which enhances the fit to the wrist, which lets you wear the watch for a longer span without any discomfort.


The digital display shows the lap times (time taken to complete a fixed distance) and split times (elapsed time from the start up to a certain point)  which could be actively used during the run, to set target time and to control pace.


The new watch comes in 4 colour variants – Black and white (BGA-240-7A and BGA-240-1A1), Black and green (BGA-240-1A2) and bright Pink (BGA-240-4A)- and is available at a price of Rs. 5,995. Customers can get the new BABY-G BGA-240 at their nearest exclusive Casio showrooms, leading modern retail stores and leading online partners.


Baby-G (BGA-240-1A2) Priced at Rs. 5,995

About Casio India


Casio India Co. Pvt. Ltd. has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co., Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.


Casio India’s range of products include sales & marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks, ECR (Electronic Cash register) and EMI (Electronic Musical Instrument). The company has also established service Centre’s across the country to provide after-sales-service at the doorstep of the customer. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world’s most recognized brands due to its vast product range.

Shiwaangi Srivastava

This is shiwaangi srivastava, brand accelerator, social media expert, and a fashion and lifestyle blogger. Worked with many brands and part of many campaigns, app reviews, collaborations. Travel is her passion and got her professional edge in her passion. Find me on Google+

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